Logo Design
Identity
Packaging
Health Valley Organic has been bringing organic foods to tables for over 40 years. With the accelerating expansion of the organic food market, Health Valley were being crowded on the shelf and needed a fresh identity to stand out in an increasingly competitive landscape.
Working with the talented team at Interact Boulder, we developed a vibrant and confident identity that spoke to the company's heritage and passionate commitment to natural organic ingredients. By using beautiful watercolor illustrations and bold typography inspired by roadside produce stands, we put freshness and nutrition front and center to celebrate the honesty and quality in every Health Valley product.