Logo Design
Identity
Print Design
At Applebee’s, chicken wings had always been one of the restaurant’s top selling items, so in 2019, the company launched ’Neighborhood Wings’ as a virtual brand marketed via Uber Eats. When the pandemic continued through the summer of 2020, Applebee’s wanted to create a more dynamic wings concept, including a more unique and bolder menu created in partnership with Cheetos. Working with the team at WANT Branding, we created an 80's inspired, energetic visual identity for the new brand.