Logo Design
Identity
Print Design
Home Care Assistance, a leading provider of in-home care for older adults, recently launched a new premium care service. Partnering with the team at WANT Branding, TheKey was chosen as the final name for the new brand. The visual identity for TheKey needed to convey exceptional service and high-end personalized care. Using luxury hotel and fashion brands as inspiration, the resulting identity features an ornate key symbol and a dark blue and gold color scheme.