Santa Fe Art Tours provides walking tours of Santa Fe's museums and art galleries, but with a unique twist. The owner and chief tour guide, Elaine Ritchel, wanted to focus on creating unique experiences surrounding art and local landmarks. To do so, she pairs her art tours with stops at the best culinary establishments in Santa Fe—it would be a faux-pas to skip out on where the locals go for their green and red chile fixes.
CLIENT: Santa Fe Art Tours
DISCIPLINES: Logo Design, Branding
The core concept for the logo relies on a path that is woven throughout the name “Santa Fe.” For the color system, the client desired a striking turquoise that corresponds to the popular mineral used in jewelry throughout the southwest. To complement the turquoise, a dark grey is employed to help give some visual weight and boldness to the brand.