Muvz

Logo Design
Identity
Print Design
Web Design

Over the past 20 years, Traffic Safety Store has cemented their reputation as a leading provider of traffic safety supplies. With the arrival of similarly branded competitors and the desire to expand to adjacent categories, Traffic Safety Store was in need of a revitalization of their brand.

Working with the talented team at WANT Branding, we worked with Traffic Safety Store’s team to rebrand, define, and strategically position the business for the future. The new name 'Muvz' conveys a company committed to the quick and efficient delivery of safety products to their customers, and the forward motion of the logo implies a company going above and beyond for customers and enabling them to drive their business forward.